Originating

Originating (1380)

Three Easy Sources of Business Most Originators Ignore

For some strange reason most mortgage originators believe they need to be marketing to agents for their business or direct to consumers. But this always has been a very costly and frustrating endeavor and in this market it is even worse. WHO CAN ORIGINATORS MARKET TO OTHER THAN CONSUMERS AND REALTORS? Before I even give… Read more...

Habits, Tricks and Traits of High Performing Loan Officers

Maxwell, a digital platform provider in the mortgage space, recently distributed an ebook entitled 14 Habits of High Performing Loan Officers that highlights the habits, tricks and traits loan offers use to increase performance levels. The ebook offers the results of Maxwell’s outreach to top-producing originators across the country to get their feedback on how… Read more...

Optimal Blue Adds Publishing Capabilities To It's Social Media Platform.

To effectively market via social media it is best to have a consistent presence. This consistency builds up your image as an expert and keeps you top of mind when projects are ready to purchase. Now Optimal Blue, a provider of secondary marketing automation and services to the mortgage industry, is making it a bit… Read more...

Six Cities Leading Shift Toward a Buyers’ Market

In the just released First American Real House Price Index (RHPI), real house prices decreased 0.4% between January and February. Year over year real house prices increased 2.9%. The RHPI measures the price changes of single-family properties throughout the U.S. adjusted for the impact of income and interest rate changes on consumer house-buying power over… Read more...

MGIC Offers Business Planning Strategies.

In his blog posting on LoanOfficerHub.com, Ben Smidt, digital strategy manager for MGIC, offers business planning insight from several mortgage experts. Each expert offers their own perspective on successful strategies originators in the mortgage industry can use as a foundation for their own business plans. . [caption id="attachment_12084" align="alignleft" width="110"] Ben Smidt, Digital Strategy Manager… Read more...

Ask Brian: Should I Advertise In the Local Newspaper?

Dear Brian I was just approached by a local newspaper and wondered if you felt if it was worthwhile to advertise? They also have an online addition that I would be included in as well. Robert D., Atlanta GA Dear Robert Thanks so much for your question and it is a common one. We have… Read more...

Fannie Mae is Looking for Your Ideas

In a recent poll commissioned by Fannie Mae, 46% of American adults said they would prefer to live in a community with access to better schools and/or childcare, but cannot afford to do so; while 58% say communities with better job opportunities are too expensive for them to live in.* "When families live in stable… Read more...

MBA: Refi Applications Drop 28% Over the Last Three Weeks

The Mortgage Bankers Assoicitation's Market Composite Index, a measure of mortgage loan application volume, decreased 7.3 percent on a seasonally adjusted basis from one week earlier. On an unadjusted basis, the Index decreased 6 percent compared with the previous week. The Refinance Index decreased 11 percent from the previous week. The seasonally adjusted Purchase Index… Read more...

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