Ask The Expert: I'm Tired of Getting Beat on Rate. What Can I Do?
In my past column, I answered a question I have been getting from many loan officers regarding losing business based on rates. I have more thoughts on the subject. But first, as a reminder, here's the question: "I am so tired of getting beat out on rate. I have been in the business for 20 years and it seems either I have lost my touch, or has the world gone mad? Either way, it is totally demotivating."