What It Takes to Control the Customer Interaction

    Many originators believe that sales success is driven by their lender’s products and technology. A lender’s ability to compete in a commodity market, such as mortgages, requires these basic elements to be in place. But, what really determines an originator’s success comes down to an individual’s sales skills and capabilities.

Originating

Originating (890)

5 Strategies for Mastering Virtual Sales Presentations

Last year was especially challenging for sales professionals after in-person sales calls ground to a halt due to the pandemic. Many originators were forced to adapt to the new world of virtual selling—and fast! Read more...

5 Strategies for Mastering Virtual Sales Presentations

Last year was especially challenging for sales professionals after in-person sales calls ground to a halt due to the pandemic. Many originators were forced to adapt to the new world of virtual selling—and fast! Read more...

Woman Left Fraud History Out of Mortgage Application: DOJ

A Rhode Island woman failed to mention in her mortgage application that she owed the government almost $400,000 for fraud, according to a federal indictment. So reports Patch.com. Read more...

Ex-Nike Manager Pleads Guilty to Scam Involving Phony Mortgage

A former Nike manager accused of defrauding the company of almost $1.5 million has pleaded guilty to charges that include bogus mortgage paperwork. So reports Portland Business Journal. Read more...

Mortgage Business Owners Make 'America’s Most Wanted'

The married owners of a Hawaii mortgage business that purported to help out homeowners at risk of foreclosure have landed a place in an episode of “America’s Most Wanted.” So reports local TV station KHON2. Read more...

Ask The Expert: How Can I Get Prospects the New $15k Homebuyer Tax Credit?

Myra from Georgia asked: "I have been told that the President’s tax credit has been passed. How can my prospects get the $15,000 which will help tremendously for a down payment? I have not seen many details published, but all of my real estate agents are excited."  Read more...

5 Ways to Win in a Purchase Money Market in the New Reality

During my recent conversations with sales leaders, managers across the board expressed concern about their originators adapting to the new environment of rising interest rates and the shift to purchase money. Read more...

Digital Mortgage Platform Maxwell Lands $16.3M in Funding

Maxwell, a digital platform serving small to mid-size mortgage originators, has raised $16.3 million that it plans to use for product development, market penetration and hiring. So reports Crowdfund Insider. Read more...

Roofing Exec Convicted Over COVID-19 Loan Fraud

The head of a Florida roofing company has been convicted for misusing coronavirus relief funds to buy a 40-foot catamaran. So reports Business Observer. Read more...

Six Family Members Admit to $1.3M Mortgage Scam

Six members of a South Florida family have pleaded guilty for their roles in a mortgage fraud involving more than $1.3 million on 10 real estate transactions. So reports The Miami Herald. Read more...

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