How White Lies Drive Low Retention

By Pat Sherlock, Founder QFS Sales Solutions Recently, an originator asked me for advice about changing lenders, citing three issues: Read more...

3 Twitter Secrets That Don’t Require You to Tweet

Ben Smidt, MA, Digital Strategy Manager, MGIC Working in social media can be challenging. Staying atop new trends, features and functions in an ever-changing digital world is non-stop. This challenge only increases when working in a regulated industry, and I have found many professionals in the mortgage industry are hesitant to send tweets of their… Read more...

“SPRAY AND PRAY” MARKETING IS DEAD

By Pat Sherlock, Founder QFS Sales Solutions When speaking to originators and their managers, I hear frequent complaints about how tough origination is now. Many executives lament that their usual marketing efforts aren’t working as they once did. Unfortunately, many are still using a “spray and pray” approach to marketing. This strategy involves distributing mass… Read more...

Fannie Mae's U.S. Economic Forecast for 2019 and 2020 Downgraded as Businesses Confront Heightened Uncertainty

The Fannie Mae Economic and Strategic Research (ESR) Group downgraded its projections for full-year 2019 and 2020 U.S. economic growth to 2.1 percent and 1.5 percent, respectively, due to expected weakness in business fixed investment and softening global economic conditions. The ESR Group had previously forecast growth of 2.3 percent in 2019 and 1.8 percent… Read more...