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Originating (1369)

Ask The Expert: What to Say When a Customer Asks Whether to Lock or Float

Ask The Expert: What to Say When a Customer Asks Whether to Lock or Float

Thursday, 03 March 2022
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Several readers have asked: Rates have been so volatile, I never know what to say when a customer asks me whether to lock or float. Read more...
Are Your LOs Neanderthals in the Selling World?

Are Your LOs Neanderthals in the Selling World?

Wednesday, 02 March 2022
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In my sales training classes, I’m always surprised by how many originators don’t use social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, the real reason is often that they’re reluctant to learn something… Read more...
Do Your LOs Have What It Takes to Generate New Business?

Do Your LOs Have What It Takes to Generate New Business?

Sunday, 27 February 2022
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Over and over again in my sales training classes, I encounter originators who do not understand their fundamental role as mortgage loan creators. Read more...
Better.com's Exec Exodus Continues Ahead of More Potential Cuts

Better.com's Exec Exodus Continues Ahead of More Potential Cuts

Sunday, 27 February 2022
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Four more top executives have resigned from Better.com and the company is contemplating another round of layoffs. So reports TechCrunch. Read more...
Freddie Mac Launches Direct Deposit Income Evaluation Tool

Freddie Mac Launches Direct Deposit Income Evaluation Tool

Sunday, 27 February 2022
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Freddie Mac has unveiled an automated tool that lets mortgage lenders evaluate a prospective homebuyer’s direct deposition income. So reports RISMedia. Read more...
Layoffs Loom for Mortgage Firms as Volume Falls

Layoffs Loom for Mortgage Firms as Volume Falls

Sunday, 27 February 2022
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Mortgage lenders will likely lay off thousands in the months ahead after going on a hiring spree the past two years, according to industry observers. So reports Bloomberg. Read more...
Why Borrowers Don't Give LOs Repeat Business

Why Borrowers Don't Give LOs Repeat Business

Friday, 18 February 2022
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Mortgage sales professionals know that capturing repeat and referral business from previous customers is essential for long-term success. When selling to former borrowers, the cost of acquisition is much lower than marketing to attract new customers. So, what does it take to keep customers coming back and referring their family and friends? Read more...
Utah Proptech Homie Lays Off One-Third of Its Staff

Utah Proptech Homie Lays Off One-Third of Its Staff

Friday, 18 February 2022
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Homie, a Utah-based real estate technology company, has terminated one third of its employees. So reports TechCrunch. Read more...
Rate Locks Rise for First Time in Four Months: Black Knight

Rate Locks Rise for First Time in Four Months: Black Knight

Friday, 18 February 2022
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Mortgage rate-lock activity increased in January for the first time in four months, according to Black Knight.  Read more...
Remote Mortgage Originations Here to Stay in Pennsylvania

Remote Mortgage Originations Here to Stay in Pennsylvania

Friday, 18 February 2022
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Pennsylvania has made permanent an emergency order issued by Governor Tom Wolf during the early stages of the COVID-19 pandemic that allows brokers to originate mortgages remotely. So reports the Pittsburgh Tribune-Review. Read more...

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