The New York-based company was reportedly close to securing a $100 million-plus funding round at a valuation of roughly $4 billion. That’s an increase from last year, when it was valued at some $720 million.
While the identities of the investors weren’t yet known and the deal was incomplete at the time of the report, existing Better.com funders include Kleiner Perkins, Citigroup and Goldman Sachs.
