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Merger of Equals Between BB&T and SunTrust Will Create Truist
- Thursday, 13 June 2019

BB&T Corporation (NYSE: BBT) and SunTrust Banks, Inc., (NYSE: STI) today announced Truist as the name for the combined company to be created through their merger of equals. Truist will be the sixth-largest U.S. bank holding company serving more than 10 million households in the U.S., with a leading presence in many of the most attractive, high-growth markets in the country. Building on 275 years of combined history and culture, Truist's additional size and scale will redefine the client experience through innovative technology and create meaningful change in its communities.
"With the merger of equals, our goal is to create a bold, transformative organization that delivers a smarter and easier client experience through technology and human connection," said BB&T Chairman and Chief Executive Officer Kelly S. King, who will serve as the Chairman and CEO of the combined company. "True to the heritage of both companies, Truist will reflect what we stand for – a shared belief in building a better future for our clients and communities."
"Truist is a brand name representative of two mission- and purpose-driven companies coming together to serve our clients as a true financial partner," said SunTrust Chief Executive Officer Bill Rogers, who will be President and Chief Operating Officer of the combined company until he succeeds King as Chief Executive Officer in September 2021. "As part of our relentless pursuit to create a better experience, we're making a commitment to always look forward, pursue what's next and strive to do more to further financial well-being for everyone."
The two companies partnered with Interbrand, a global brand consultancy, to lead in the development of the new name and brand identity. The rigorous, data-driven brand development process prioritized input from BB&T associates, SunTrust teammates and clients. Through focus groups and analytical research, these stakeholders shared their expectations and aspirations for the new brand, which led to the name revealed today.
Additional brand elements, such as the logo, typography and visual identity will be revealed at a later date. The combined holding company will be named Truist Financial Corporation and the combined bank will be named Truist Bank. While the new names will be effective upon completion of the merger, clients will continue to be served post-closing under the BB&T and SunTrust brands for the near future. Over time following the closing, both the BB&T and SunTrust brands will be seamlessly transitioned to the full Truist client experience, products and services.
In the coming months, shareholders of both BB&T and SunTrust will vote on the proposed merger of equals. Shareholders of BB&T will also vote on the new holding company name. The merger is expected to close in the third or fourth quarter of 2019, subject to satisfaction of customary closing conditions, including receipt of regulatory approvals and approval by the shareholders of each company. BB&T and SunTrust remain separate and independent companies until the transaction closes.
Intercontinental Exchange Completes Acquisition of Simplifile
- Thursday, 13 June 2019

Intercontinental Exchange, Inc. (NYSE:ICE), a leading operator of global exchanges and clearing houses and provider of data and listings services, today announced it has completed its acquisition of Simplifile, LC. On May 1, 2019 ICE announced that it would acquire Simplifile for $335 million. The acquisition will not be material to ICE’s 2019 earnings or have an impact on capital return plans.
“The U.S. residential mortgage market is evolving from paper-based transactions to digital solutions,” said Chris McEntee, President of ICE Mortgage Services. “Simplifile’s connectivity to nearly 2,000 public recording entities, representing over 80 percent of the U.S. population, is a key part of the infrastructure needed to further drive digital transformation in the mortgage market. The Simplifile team brings tremendous industry expertise to ICE and we will work together to help those involved in the mortgage value chain - including borrowers, originators, investors and servicers - benefit from more transparency and efficiency in what’s been a very analog system,” McEntee added.
Simplifile was founded in 2000 and operates the largest network connecting the agents and jurisdictions that underpin residential mortgage records. The company serves as an electronic liaison between lenders, settlement agents and county recording offices, streamlining the public recording of residential mortgage transactions. Simplifile will become part of ICE Mortgage Services, whose mission is to make mortgage production easier and more transparent for all industry stakeholders.
“ICE’s track record of bringing innovation and efficiency to markets will be a valuable asset as we continue to work with recorders, title and settlement agents, and lenders to build a slate of products that make it simpler to record mortgage documents,” said Paul Clifford, Founder and President of Simplifile.
Simplifile has built a network in 1,941 counties in the United States. Its eRecording product allows customers to electronically record deeds, mortgages, liens, releases and other documents online, over the nation’s largest network.
Read more...Mortgage Lenders' Profit Margin Outlook Turns Positive on Reported Surge in Consumer Demand
- Thursday, 13 June 2019

The net profit margin outlook for mortgage lenders turned positive for the first time in nearly three years, due primarily to strong demand expectations for both purchase and refinance mortgages, according to Fannie Mae's Q2 2019 Mortgage Lender Sentiment Survey®.
"Lenders are signaling strong demand-driven mortgage market dynamics, with optimism for both their consumer demand and profitability outlooks reaching multi-year highs," said Doug Duncan, Senior Vice President and Chief Economist at Fannie Mae. "Lender sentiment regarding both recent and expected purchase mortgage demand growth across all loan types was the most upbeat in at least three years. And for the first time in more than two years, lenders who are reporting or expecting growing refinance demand became the majority. With brighter volume expectations, the profit margin outlook improved markedly, helping the net share of lenders reporting rising profits turn positive for the first time in nearly three years, with consumer demand cited as the top reason for the rosier outlook. A lift in lender sentiment from depressed levels is an encouraging sign; however, many challenges remain, including the continued shortage of entry-level housing. In addition, it appears that the meaningful easing of lending standards is a thing of the past."
MORTGAGE LENDER SENTIMENT SURVEY HIGHLIGHTS:
Purchase mortgage demand
- For purchase mortgages, the net share of lenders reporting demand growth over the prior three months rose significantly from the survey lows of last quarter, reaching the highest reading for any second quarter since 2016 for GSE-eligible and government loans and since Q2 2015 for non-GSE-eligible loans.
- Demand growth expectations for the next three months also improved, with the net share of lenders reporting growth expectations reaching the highest level for any second quarter over the past three years for GSE-eligible loans and over the survey’s history for non-GSE-eligible loans.
Refinance mortgage demand
- For refinance mortgages, across all loan types (GSE-eligible, non-GSE-eligible, and government), the net share of lenders reporting demand growth over the prior three months turned positive after being negative for nine consecutive quarters, reaching the highest reading since Q4 2016.
- Similarly, the net share expecting demand growth expectations for the next three months continued to climb and is now positive for the first time since Q3 2016 for GSE-eligible loans and since Q1 2016 for non-GSE-eligible and government loans.
Easing of credit standards
- Overall, the pace of easing has trended down. Specifically, for GSE-eligible and government loans, the net easing share has declined to the lowest levels since 2014.
- For the next three months, for GSE-eligible loans, the net share of lenders reporting easing expectations declined to the lowest level since Q3 2014.
- For government loans, the net easing share for the prior three months reached the lowest level since Q2 2014 and, for the next three months, the net easing share reached a survey low (since Q1 2014).
Profit margin
- Lenders' net profit margin outlook turned positive for the first time since Q3 2016. It reached the second most positive reading in survey history (since Q1 2014).
- This quarter, "consumer demand" jumped significantly and is now the top reason cited by lenders who reported an increased profit margin outlook, reaching the highest reading since Q2 2016. The impact of "operational efficiency" declined but remained the next most important reason.
- For the tenth consecutive quarter, "competition from other lenders" was cited as the top reason for lenders who reported a decreased profit margin outlook. "Staffing" is now the second most important reason, replacing "consumer demand."
The Mortgage Lender Sentiment Survey by Fannie Mae polls senior executives of its lending institution customers on a quarterly basis to assess their views and outlook across varied dimensions of the mortgage market. The Fannie Mae second quarter 2019 Mortgage Lender Sentiment Survey was conducted between May 1, 2019 and May 12, 2019 by PSB in coordination with Fannie Mae. For detailed findings from the second quarter 2019 survey, as well as survey questionnaires and other supporting documents, please visit the Fannie Mae Mortgage Lender Sentiment Survey page on fanniemae.com. Also available on the site are special topic analyses, which focus on findings and analyses of important industry topics.
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