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“We dream one day of you having an almost trade-in experience with your house," Barton said in an interview at a tech conference.
Barton, who co-founded Zillow before coming back as CEO earlier this year, said that customers are demanding a more streamlined transaction experience for buying a home. The company’s Zillow Offers unit now buys and sells homes directly in 21 markets.
Explore the latest trends in mortgage origination, focusing on digital transformation, personalized lending, and innovative strategies in a changing real estate market.