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Brian Sacks[/caption]
We have been programmed to believe that we must instantly respond to e-mails and phone calls and now text messages or Facebook messenger. But the truth is that true success comes from doing the small things consistently that will help you grow your business.
Think about what the average originator does. You get busy. Thank heavens right? Then you spend your time "working on your loans to get them closed."
They close and then you look around and say "Oh no, I have no closings next month I better start marketing again." You then repeat this cycle month in and out and year in and out.
While you are busy, you ignore marketing, which is the key to your business.
The way to fix this is by literally setting appointments with yourself. Yes, I know it's simple. Yes, I know you might even set them but get busy and distracted. But think about these appointments as REAL appointments. You would never NOT show up for an appointment with a client or a prospect. That would be disrespectful right?
So why should you treat yourself any differently? Why do you disrespect yourself? Here are some MUST DO activities that should be blocked out as appointments weekly.
1. Weekly e-mail blast to your sphere of influence.
2. Monthly newsletter
3. I personally send 10 video e-mails a week to my agents.
4. Weekly status updates on the files you have to the selling agent/listing agent/ clients.
5. A weekly status call with my processor to review my files.
6. Social media posts three times a week.
There are a number of other activities I have scheduled. But, please don't miss the point here: the key to success is doing the small things consistently. The way I do that is by setting them up as appointments.
Brian Sacks is an originator with Homebridge Financial in Baltimore Maryland with over 35 years of experience closing over One Billion in loans. He is also the author of The Original Success Manual 48 Proven Ways To Immediately Close More Loans and founder of the Top Originator Secrets Blog.
