Dear Brian,
I love your column and you seem to be very knowledgeable and sincere. I have only been originating for a few years and it’s hard for me to network. I am considering joining a networking group and wanted your opinion.
Scott J.
Boston
Dear Scott,
I know as a reader you may find this strange, but I have to tell you that honestly, I am very shy and basically an introvert. Hard to believe but it’s true.
Honestly, I dislike networking, but of course, we all have to do it. But I particularly dislike the big well-known networking groups and feel they are a total waste of time.
They are made up of many different industries and those members are unlikely to ever be able to refer business on a consistent basis.
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The Key Word Is Consistent
Do you really think the copier sales person will be able to refer you a lead for a purchase or refinance regularly? For that matter, how many leads for copiers, do you think you can refer to him or her?
Yes, the accountant can and maybe the realtor can too, but there is no guarantee they will refer you.
That’s why I prefer much more targeted and smaller network group and opportunities.
As an example, one of the niches I target are buyers going through a divorce. So, I have created my own networking group dedicated to just this niche, including the following professionals:
-Mediator
-Divorce attorney
-Financial planner
-Therapist
-Realtor
-Accountant
-Myself
It’s a nice small targeted and focused group, and we are able to update ourselves on any new changes related to divorce in any of our respective practices.
We can easily refer each other because of our single focus on divorce.
Scott,
If you want to network you may be better off starting your very own focused group, a group where you can select the participants with a single focus and purpose.
Send me an email and let me know how that works out for you.
Dedicated to increasing your production.
Brian Sacks
About the Author: Brian Sacks is the author of 48 Proven Ways To Immediately Grow Your Production If you have a question you would like me to answer, send it to This email address is being protected from spambots. You need JavaScript enabled to view it. with the subject Ask Brian Question
