Exploring recent trends in digital originations for mortgage lenders, highlighting the role of fintech and AI in reshaping the lending process.
Estimated reading time: 0 minutes, 21 seconds
Mortgage lenders need to update their sales and marketing strategies to meet the current market conditions. So reports The M Report.
The slowdown in origination volume shines a light on a need to try “innovative” approaches such as self-generated content, according to the magazine.
Podcasts, blogs and video production, to name a few examples, may be the new web banners and marketing postcards.
