Dear Brian

I was just approached by a local newspaper and wondered if you felt if it was worthwhile to advertise? They also have an online addition that I would be included in as well.

Robert D.,  Atlanta GA

Dear Robert

Thanks so much for your question and it is a common one. We have people contacting us all the time and telling us that in order to do more business we “need to get your name out there.”

But here’s the problem.

The online and offline publications charge you based on the visitors/readers they have. But only a very small percentage of that group might be interested in a mortgage.

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You would be far better off to simply market to buyers you already know are looking to purchase or refinance. As an example, let’s say this publication was going to charge you 500 a week for your ad?

I would tell you that you will have better results mailing 500 postcards to renters in your area that are renting for what a mortgage payment might be in your area.

If you do want exposure in this publication why not ask them to allow you to write an article. You can also suggest a topic and have them interview for a story.

I hope this helps Robert. The key is that you want to make sure that every penny you invest in your marketing is trackable and accountable to you.

Let me know how that works out for you by leaving a comment.

Dedicated To Increasing Your Production
Brian Sacks
Brian Sacks is the author of 48 Proven Ways To Immediately Grow Your Production. If you have a question you would like me to answer send it to This email address is being protected from spambots. You need JavaScript enabled to view it.with the subject Dear Brian Question