Roostify has hired Courtney Keating Chakarun to serve as chief marketing officer. She joins from CoreLogic, where she served as senior vice president of marketing and innovation.

“As Roostify advances along the growth trajectory powered by our world class customers and emphasis on digital innovation, strong and focused marketing leadership is imperative to position ourselves for continued success,” said Rajesh Bhat, CEO of Roostify. “Courtney’s extensive leadership experience, marketing prowess and proven track record of driving growth will be great assets to Roostify, and we’re excited to welcome her to company.”

Chakarun joined CoreLogic in 2014, where she championed marketing and developed a plan for growth and innovation.  Prior to CoreLogic, she spent over a decade in various leadership roles at GE, most recently leading new product innovation, mobility, and consumer research insights for retail finance division, now known as Synchrony Financial, of GE Capital’s Retail Finance.

“Roostify has built an impressive position in the digital lending space and they are true innovators,” said Chakarun. “Most of all, I’m excited to be a part of a team that puts the customer first.” I look forward to contributing to the company’s next phase of growth and amplifying Roostify’s brand and customer value.”