CoreLogic has unveiled its Total Home Value for Marketing solution. This is the latest addition to the CoreLogic Total Home Value suite, or Automated Valuation Models, that incorporate new technologies to help deliver more accurate home values.

This step is part of the company’s plan to enhance its appraisal management company services, attain a 30 percent margin target, and enhance organic growth rates in 2020.

It’s designed to help clients reduce customer acquisition costs through refined customer segmentation, enhanced list yield, and the highest hit-rate of any Total Home Value AVM, the marketing tool can potentially maximize a firm’s prospecting capabilities.

Total Home Value for Marketing is a part of the CoreLogic Total Home Value suite, which makes the automated valuation models selection and budgeting process more straight forward than was possible in the past. Many AVMs on the market today are designed for broad applications. As a result, businesses may be using AVMs that are not designed to support their specific use case.

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In contrast, Total Home Value, enables users to support a business case--such as originations, risk management, portfolio monitoring, marketing, or consumer), and select the solution that matches the need. This approach can deliver a level of consistency in valuations across the loan lifecycle as all Total Home Value solutions are built on a common model technology.

“Total Home Value for Marketing is part of our ongoing effort to transform the way AVMs are [used] within the mortgage and related industries,” said Ann Regan, executive for product management of Collateral Solutions for CoreLogic. “With a high hit-rate that does not unduly sacrifice accuracy, this solution ensures that any business looking to target specific clients based on home value, be they mortgage lenders, credit card providers, or auto dealers won’t leave any viable prospects on the table or misjudge the value of collateral at the outset.”