The Learning Center

Our Learning Center ensures that every reader has a resource that helps them establish and maintain a competitive advantage, or leadership position. For instance, loan originators and brokers will have one-click access to resources that will help them increase their productivity. Search topics by category and keyword and generate free videos, webinars, white papers and other resources. If you would like to add your content to the learning center, please click here  or email Tim Murphy at [email protected].

Ask Brian: What's One Book Every Originator Should Read?

Dear Brian,

I have been in the business for almost 10 years and I love learning about new sales ideas and strategies. You seem to be very well read and I enjoy your Dear Brian column very much. So what would be one book you suggest every originator read to grow their production. --Joe T. Idaho

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Black Knight: Falling Rates Boost Affordability to 18-Month High

With rates hovering right around 3.75% for the last few weeks, there's been some positive impact on home affordability. In fact, affordability is now the best it’s been in 18 months, according to the report.

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Ask Brian: Why Scripts Don't Work?

Dear Brian,

I realize it’s important to work with agents and I have invested a lot of time and energy investing in programs that provide scripts. I am successful at getting the meetings but the scripts don’t seem to convert these meetings into business relationships for me. Any advice?
--Leroy in Michigan

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Winning in the Age of the 'Attention Economy'

By Pat Sherlock, Founder QFS Sales Solutions

Most originators understand that their job is to influence prospects to buy their products and services. Whether it is targeting a new referral source or a borrower, all sales professionals face the same challenge: to move prospects from "I'm not sure" to "Yes, I want to make a change."

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