Personal connections are everything in business—you’ve worked hard to build these relationships, so don’t let all that hard work go to waste. In today’s increasingly competitive mortgage marketplace, engaging customers with content that is relevant to them is essential for securing repeat business and referrals. But who’s got the time, tools or skill sets to create and consistently distribute personalized, targeted content—while also timing each delivery for maximum impact?

Brent from Oklahoma asks:  You have previously talked about calling back a prospect you lost. I thought that was a good idea. How long should I wait after losing the prospect? What should I say?

Every salesperson has personally experienced how dramatically selling has changed in the last five years. Prospects don’t answer their phones or respond to emails as they once did.