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OptifiNow and Mobility Market Intelligence Partner to Provide Real Estate and Mortgage Professional Market Intelligence

Integration enables mortgage lenders to instantly research realtor and originatorproduction statistics within the CRM platform.

SEAL BEACH, Calif. – OptifiNow announced today that they have integrated with Mobility Market Intelligence (MMI), a provider of powerful real estate market intelligence and analytics technology. The integration allows OptifiNow's mortgage CRM and marketing platform to connect with MMI, providing users with instant access to a sprawling database of realtor and loan originator production data.

MMI is a resource that aggregates up-to-date production statistics and other information on licensed realtors and loan originators nationwide. The data provided by MMI offers unique insight into the capabilities of real estate and mortgage professionals.

"Mobility Market Intelligence provides lenders with critical data on realtors and originators that drive valuable, revenue generating partnerships," said Ben Teerlink, CEO of MMI. "Mortgage lenders can utilize our data to find high quality realtor partners or identify top producing originators for recruitment. The integration with OptifiNow makes it even easier to take action on our data by creating powerful sales and marketing campaigns aimed at mortgage professionals in our database."

OptifiNow's integration provides quick and convenient access to MMI data within their CRM platform. With one click, users can pull up comprehensive statistics on realtors and originators. Dynamic features of MMI are also accessible through the integration, such as tracking realtors for new listings or building instant co-branded flyers and microsites.

"We use MMI and OptifiNow to help us quickly identify quality candidates for our recruiting team," said Chris Knowlton, CTO of Inlanta Mortgage, a nationwide lender based in Wisconsin. "Finding the right loan officer to target used to be like a needle in a haystack. OptifiNow and MMI made it easy for our recruiters to pull up data on any licensed loan officer and immediately determine whether a candidate is worth investing in. It saves our recruiters a tremendous amount of time."

"Our integration with MMI provides a tremendous advantage for mortgage lenders," said OptifiNow founder and CEO John McGee. "We focused on making sure MMI data is right at our user's fingertips without having to leave our platform or login to another system. We are very proud to be partners with MMI and give our mortgage lending clients access to this valuable resource. We feel it gives them a distinct competitive advantage."


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