On Q Financial, Inc., a mortgage lending solutions provider, today announced that Pamela Herrmann has joined the company as VP Marketing reporting directly to Juan Rodas, On Q Financial's Executive Vice President. Herrmann will be responsible for aligning national marketing strategy and programs with corporate priorities. Central to her mandate will be optimizing demand generation, deepening borrower and Mortgage Consultant engagement, and amplifying brand visibility to fuel corporate growth.

With over 25 years of marketing consulting experience spanning B2C, SaaS, B2B2C, Herrmann has a proven track record in driving brand value and customer loyalty. She brings deep expertise in data analytics to transform marketing strategy, monitor end-to-end customer journeys, business process improvement, and deliver an exceptional digital customer experience that drives loyalty.

"I am delighted that Pamela will be stepping into this role," said Juan Rodas, On Q's Executive Vice President. "She will be pivotal in driving the success of our brand. I know her unique ability to focus on what is most needed to drive our business forward and support our people will take our brand and customer experience to the next level of growth and performance." 

Prior to On Q, Herrmann served as VP Marketing & Customer Experience for Mortgage Cadence, an Accenture company. In this role, she drove the company's brand identity, digital marketing transformation, and customer experience. Herrmann has also consulted on clients' brand, marketing, and customer experience strategies, including Denver Community College, the City of Grand Lake, and JetBlue. 

"Mortgage lending is in a perpetual state of evolution with market forces, technology, and consumer behaviors constantly changing. On Q Financial is perfectly positioned to extend its market leadership as mortgage originators digitally transform how they lend," said Herrmann. "I am honored to join this amazing organization and excited to enable the next levels of innovation needed to meet borrower and market demands."