Quicken Loans announced that its Rocket Mortgage business handed out $1.75 million in its Super Bowl Squares game during this year’s Super Bowl LIV match-up between the Kansas City Chiefs and the San Francisco 49ers.

“Experts Win on Value—Generalists Die on Price” is a quote by well-known marketing guru David Newman, who I think is a smart sales consultant. Similar to Seth Godin, Newman is right on the money when it comes to succeeding in today’s attention-deficit selling world.

Thomas from Vermont asks: I am a fairly new broker with a small integrity driven firm. While my knowledge is perhaps not as vast as a seasoned broker, I often find potential clients are being promised things that truly cannot be delivered. How can I keep my integrity and show a client the process without subtly naming my competitor as a liar? I ask this question simply because it has been one of the most frustrating parts of this business.