—New DataTree solution delivers highly targeted marketing lists for the modern marketing professional powered by First American’s industry-leading property and ownership data, with coverage of over 150 million U.S. residential and commercial properties—

SANTA ANA, Calif., Jan. 29, 2020 – First American DataTree^®, the leading national provider of property data and document images, announced today the launch of DataTree Lists. This new solution for customer acquisition provides highly targeted, direct marketing lists built from the largest, most comprehensive database of U.S. property and homeownership information, making it a powerful solution for marketers, list brokers, and lead consultants. Customers can tap DataTree Lists to quickly identify and reach very specific and unique target markets, including advanced segmentation by available property equity, propensity scoring, new movers, listed properties, tax and foreclosure status, and loan and financing specifications.

“DataTree Lists serves modern marketing professionals who value data quality, coverage, currency and completeness to fuel lead generation, and customer acquisition. They can now access new highly qualified target markets across a variety of stages in the homeownership life cycle, boosting the efficiency of marketing budgets and providing a competitive advantage,” said Jim Portner, vice president of product and strategy at First American Database Solutions. “We’ve combined the unrivaled depth and breadth of First American data assets with our commitment to customer service to deliver higher quality, uniquely targeted lists faster, so our customers can go to market at greater speed and with greater confidence.”

DataTree Lists provides customers with on-demand fulfillment experts to help translate and derive a targeted list of a prime audience based on ownership type, property characteristics and value attributes. Customers also benefit from DataTree Lists quick counts system, robust suppression options, saved searches, data security and compliance measures.