WASHINGTON, D.C. (March 26, 2020) — MBA President and CEO Bob Broeksmit, CMB, released the following statement regarding the overwhelming bipartisan Senate passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act:

“MBA commends the Senate’s passage of this relief package, which will benefit the millions of Americans negatively affected by COVID-19. We deeply sympathize with those who are struggling due to this pandemic. Fortunately, there are specific provisions in this package to provide programs for those who need assistance.

“Importantly, this legislation includes funding that can be leveraged to create a broad, dedicated Federal Reserve liquidity facility. It is critical that the Federal Reserve and U.S. Treasury swiftly establish a financing program to help some mortgage servicers provide the unprecedented levels of mortgage payment forbearance required under the legislation to help homeowners facing COVID-related hardships.

“MBA recognizes this bill will now move to the House of Representatives for its consideration tomorrow, and then swiftly to President Trump to be signed into law. The real estate finance industry looks forward to continuing to work with the administration, Congress, the Fed, and state and local officials to ensure that borrowers, renters, and small businesses are properly supported and protected during this pandemic.”

OptifiNow platform selected to provide CRM, sales and marketing automation and data integration with mortgage loan origination system (LOS) to support 2020 revenue goals.

SEAL BEACH, Calif. – ClearEdge Lending, a Non-QM wholesale mortgage lender based in Southern California, announced that OptifiNow will provide an intelligent wholesale CRM and marketing automation technology to support their continued growth. The OptifiNow sales and marketing platform was selected by ClearEdge Lending based on their proven ability to deliver solutions that are custom-tailored for wholesale mortgage lenders.

OptifiNow will support ClearEdge’s growth initiative by enabling them to better manage and support their broker customers, while executing sophisticated marketing campaigns to mortgage brokers contacts. The platform will integrate data from ClearEdge’s loan origination system (LOS) to provide better visibility into production volume and measure the effectiveness of sales and marketing processes more accurately.

“We’re taking a smart approach to growth, and that starts with a well-coordinated sales and marketing process,” said Steve Skolnik, CEO of ClearEdge Lending. “Having gone through a CRM evaluation and implementation previously, we knew what we needed and what to expect from a vendor. OptifiNow met all of our requirements and proved to us that they could deliver. That is why we're confident we made the right choice.”

As a wholesale Non-QM lender, ClearEdge wants to empower their sales team to provide brokers with information about their specialized mortgage products. ClearEdge’s marketing team will use OptifiNow’s integrated email marketing module to create targeted messages and execute a variety of marketing campaigns. Automatic tracking of open rates, click through rates and instant notifications allows account executives to follow up quickly and provide more support.  OptifiNow is integrated with ClearEdge’s LOS to provide even greater visibility of broker activity that enhances service delivery and deepens business relationships.

“ClearEdge understands the value we bring as an integrated sales and marketing platform,” said John McGee, CEO of OptifiNow. “They have a well-defined process and articulated their needs to us right away. It’s exciting to have a company such as ClearEdge give us the opportunity to work with them and provide a platform that will be central to their growth."