Research from NAR underscores why LOs must cultivate a robust online presence if they want to get noticed in their marketplace.
Why it matters:
- 97% of all homebuyers use the internet in their home search according to NAR’s Real Estate in a Digital Age report (September 2021). That means sales professionals must be active on the same social channels as their target audience.
- Similarly, Realtors’ widespread use of social media channels is a clear indication that LOs in search of referral sources would be wise to engage on the same platforms. According to NAR’s Realtor Technology Survey (November 2022), 57% of respondents use social media apps daily.
- The study also found the vast majority of Realtors (89%) use Facebook in their business followed by Instagram (59%), LinkedIn (53%) and YouTube (26%).
For additional insights on how to leverage social media in your business, listen to Marlene Schwoyer, EVP/Regional Sales Manager at Fulton Mortgage Co., discuss “Using Facebook to Generate a LO’s Personal Brand.”
Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.