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Social Selling the Key to Personal Brand Building

You know the drill: social selling is a requirement for LOs who want to increase their visibility among potential customers and referral sources.

Pat SherlockResearch from NAR underscores why LOs must cultivate a robust online presence if they want to get noticed in their marketplace.

Why it matters:

  • 97% of all homebuyers use the internet in their home search according to NAR’s Real Estate in a Digital Age report (September 2021). That means sales professionals must be active on the same social channels as their target audience.
  • Similarly, Realtors’ widespread use of social media channels is a clear indication that LOs in search of referral sources would be wise to engage on the same platforms. According to NAR’s Realtor Technology Survey (November 2022), 57% of respondents use social media apps daily.
  • The study also found the vast majority of Realtors (89%) use Facebook in their business followed by Instagram (59%), LinkedIn (53%) and YouTube (26%).

For additional insights on how to leverage social media in your business, listen to Marlene Schwoyer, EVP/Regional Sales Manager at Fulton Mortgage Co., discuss “Using Facebook to Generate a LO’s Personal Brand.”

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit


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