Ask for the business
The key to any success is asking for business. When we do not ask, we are exhibiting the same call reluctance exhibited by our sales personnel. You can increase your effectiveness one thousand percent by just asking more often and making sure that your contacts know the ideal type of candidates you are looking for. They can’t help if they don’t know. Do not get fooled by the term “manager,” recruiting is all about marketing and sales.
Ask everyone
Including your customers and competition. Putting your targets to work for you helps increase loyalty and empowers them. Just making people aware of recruitment opportunities will put you ahead of the game. Empowering your customers to help you puts them solidly in your course even when something goes wrong!
Schedule your recruitment time
As in marketing, the recruitment plan will not work unless you prioritize it within your calendar. We schedule meetings, loan applications, vacations, doctor appointments and more. Have you blocked out time for recruitment activity? Making an appointment with yourself significantly increases the probability that you will undertake this activity. Make sure that you impart the same advice to your sales people with regard to their marketing activities.
If you don’t plan it, it won't done
Develop synergies from present activities. Remember, you are already busy with more that one full time job. The activities you choose must help you fulfill additional objectives. How can recruitment activities help you produce? How might they help your present employees reach their goals?
We have already mentioned several possibilities such as including recruiting goals in your general marketing and the implementation of a mentor program. What you need to do is evaluate your present activities by opening your eyes wider and seeing the opportunities you are missing. Do not implement a recruiting plan that causes you to go in a different direction of your other goals and activities.
Maximum synergy says that everything must work together!
Dave Hershman is Senior VP of Sales of Weichert Financial and the top author in the mortgage industry. Dave has published seven books, as well as hundreds of articles and is the founder of the OriginationPro Marketing System and Mortgage School – the online choice for expert mortgage learning and marketing content. His site is www.OriginationPro.com and he can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..
