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Reaching Gen Z Homebuyers: The Non-negotiable Skill You Need

Thursday, Dec 08 2022
Originating
Written by  The Mortgage Leader

Originators who want to connect with Gen Z–the next group of prospective homebuyers–will need to cultivate a robust online presence on social media platforms.

Pat SherlockWhy it matters:

Nearly 60% of Gen Z respondents associated homeownership with achieving the American Dream, according to a March 2022 Bankrate survey.

In a June 2021 Radian survey, 43% of Gen Z respondents said they plan to buy a home within the next five years.

Gen Z members are digital natives who spend more time on alternative social platforms such as YouTube, Instagram and TikTok than previous generations.

For additional insights into what motivates Gen Z consumers to buy, check out How Gen Z Relates To Brands, a compelling infographic from Social Media Today.

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.

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