Explore the latest trends in mortgage origination, focusing on digital transformation, personalized lending, and innovative strategies in a changing real estate market.
Estimated reading time: 0 minutes, 23 seconds
Eric Skates, executive vice president of marketing at First Option Mortgage, discusses branding in the industry, culture and more in a recent episode of the Fintech Hunting podcast.
Skates provides insight into improving borrower engagement, why it matters to build an online presence and what challenges mortgage marketers face.
Skates has more than a decade of experience in marketing development, organizational planning and corporate communication, including the real industry as well as nonprofits with ties to finance and insurance.
