Explore the evolving landscape of mortgage origination, influenced by shifting interest rates, housing market dynamics, and regulatory changes. Discover strategies for lenders to adapt and thrive in this dynamic environment.
Estimated reading time: 0 minutes, 23 seconds
Eric Skates, executive vice president of marketing at First Option Mortgage, discusses branding in the industry, culture and more in a recent episode of the Fintech Hunting podcast.
Skates provides insight into improving borrower engagement, why it matters to build an online presence and what challenges mortgage marketers face.
Skates has more than a decade of experience in marketing development, organizational planning and corporate communication, including the real industry as well as nonprofits with ties to finance and insurance.
