Why it matters:
- Mortgage sales pros are positioned well to provide potential borrowers with the information they need to achieve their dreams of homeownership.
- By educating prospects about home-buying concepts and current trends, originators can showcase their expertise, gain visibility in the marketplace and enhance their credibility as a trusted source for valuable information.
- Homebuyer education efforts, such as webinars, lunch and learns and podcasts, also provide sales professionals with valuable ways to partner with Realtor referral sources. That’s a win-win for everyone involved.
For additional details, read theMReport’s article, “Survey Reveals Buyers’ Lack of Basic Homeownership Concepts.”
Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.
