Here’s a closer look:

• Simplify your language when discussing or writing about complicated issues. “You’ll win more supporters if you replace long words and sentences with shorter, more straightforward ones," Gallo notes. 
• Use metaphors to help your team more easily grasp key concepts. Comparing your concept with something your team is already familiar with will make it easier for them to understand your point. 
• Humanize your data. Statistics and charts can be helpful but without perspective, your message can get lost. “Any time you introduce numbers, take the extra step to make them engaging, memorable, and, ultimately, persuasive," Gallo advises. 
• Highlight your mission. Make sure your company’s purpose shines through across various communication channels, including meetings, memos, emails, presentations, social media and marketing material. Consistently reinforcing your mission is a great way to align your teams.

For additional information, read the Harvard Business Review article, How Great Leaders Communicate.

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.