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Rocket Leverages Mortgage Biz With Push Into Car Sales

As Rocket Auto, part of billionaire Dan Gilbert’s Rocket Companies, announced the launch of a new online vehicle marketplace, the press release emphasized the boost the new venture would get from the organization’s massive mortgage business. So reports The Detroit News.

Rocket LoansMore than 14 million Americans have experience with Rocket Mortgage, Rocket Home or the like, and research suggests that customers who make a mortgage inquiry are three times more likely to buy an automobile, according to the company.

Rocket Auto also touted the potential of its mortgage technology platform for other products amid indications that mortgage volume may be moderating.

Read the full article from The Detroit News.

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