United Wholesale Mortgage will begin to provide mortgage brokers with the best rates and pricing in the U.S.

According to the company, it has been competitive in terms of rates, regularly ranking near the top of most rate comparisons, but was recognized by mortgage brokers more for its service, process, technology and partnership tools—and not for having the lowest rates.

"Perception has always been that a lender can't deliver it all: the best service, great technology, a true partnership, and have the best pricing too, but now they can have it all," said Mat Ishbia, president and CEO of United Wholesale Mortgage. "If a mortgage broker has a borrower with a 640 FICO [or higher], it should be a UWM loan."

To be able to offer the best rates, it has removed all state adjustments and many loan-level price adjustments, offering the best pricing on every loan with a 640 FICO and higher, according to the company.

These pricing improvements follow other recent pricing initiatives, such as the Jumbo Bank Buster program, which UWM contends offers the cheapest jumbo rates, and its lower borrower-paid mortgage insurance rates.

UWM finished 2018 with $41.5 billion in total loan volume, an all-time high for the company, and a 25% market share. That’s a sales increase of 40% compared with 2017. Also, UWM is the No. 1 non-bank purchase lender in the country and No. 4 the top-producing mortgage lenders overall in the U.S.