Residential Home Funding Corp., a correspondent mortgage banker based out of New Jersey, will deploy the Total Expert Marketing Operating System, with the objective of enabling loan officers to personalize the customer experience.

Residential Home producers will have access to a suite of fully customizable content and campaigns to increase engagement and deepen relationships with customers, prospects and partners.

“The Total Expert MOS provides our loan officers with the functionality they need to deploy relevant, consistent messaging to their contacts and expand their co-marketing efforts from one centralized platform,” said Georganne Benvenuti, marketing director at Residential Home Funding Corp. “We were looking for an updated solution to meet the evolving needs of consumers and offer them a simplified and personalized customer experience.”

The loan officers at Residential Home Funding Corp. will access consumer data and intelligent automation within the Total Expert MOS to stay in front of borrowers and co-marketing partners. Producers can leverage pre-built content or create their own to meet the unique needs of their audiences.

“At Total Expert, we strive to enhance the customer journey and combine tech and personal touch to humanize complex financial transactions again,” said Sue Woodard, chief customer officer at Total Expert. “We are proud to partner with Residential Home Funding Corp. to empower their loan officers to deliver the best lending experience possible and grow with them as consumer expectations continue to evolve.“