Why it matters:

• Greater video demand: Most consumers (91%) say they want to see more online video content from brands. (Wyzowl, 2023)
• Increased ROI: About 92% of video marketers say that they’ve gotten good ROI from video content. (Wyzowl, 2023)
• Increased brand awareness and sales results: The majority of marketing professionals surveyed (78%) say videos help increase sales directly, while 86% noted that videos increase their website traffic. (Wyzowl, 2021)

For additional insights on why video content is king, check out this article: “Get Lucky with these 7 Social Media Tips.”

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.