This sentiment is echoed by Dustin Owen, Vice President, East Division Sales at Waterstone Mortgage Corp. and the host of “The Loan Officer Podcast.” He recently discussed his winning sales strategy, “Dominate the Ones."

Let's take a closer look at his main points:

• Sales success doesn’t need to be complicated
• It can be accomplished by taking simple, measurable, daily sales actions
• His strategy, called “Dominate the Ones,” involves completing three tasks every day: Schedule one meeting with a prospective client or referral source, attend one meeting with a prospective client or referral source, and speak with one person who needs your product or service
• He suggests two additional tasks for “bonus points:” Send one handwritten thank you note and call one past client to check-in

For more information, read the HousingWire article, “Mortgage pros, quit overcomplicating the task at hand.”

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.