Zillow’s move into iBuying is a first step into a bigger makeover for the process of purchasing a home, CEO Richard Barton has said. So reports CNBC.
“We dream one day of you having an almost trade-in experience with your house,” Barton said in an interview at a tech conference.
Barton, who co-founded Zillow before coming back as CEO earlier this year, said that customers are demanding a more streamlined transaction experience for buying a home. The company’s Zillow Offers unit now buys and sells homes directly in 21 markets.