It is easy for LOs to say 'I'll do it tomorrow' or 'I'll do it when things slow down' or 'I'll get to it when I have more money to invest in training.But here’s the reality: improving your sales team’s selling skills doesn’t happen by chance. It doesn’t happen after attending a sales rally or listening to a motivational speaker. It takes a personal commitment from LOs to improve on a daily basis.

As a trainer, I often see managers and students looking for a quick fix for performance issues. Spoiler alert: There isn’t one. The truth is selling is hard. It’s a business that’s always changing and requires professionals to stay up to date and practice new skills.

Learning new techniques, keeping pace with the science of selling and understanding the buyer’s journey requires a lifetime of knowledge and establishing and practicing good habits. There is no other way around it. Relying on what worked yesterday is a direct path to becoming irrelevant.

Don’t let your sales organization get left behind. The time to act on this is now.

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit https://patsherlock.com.