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Slowdown Demands 'Innovative' Marketing and Sales

Mortgage lenders need to update their sales and marketing strategies to meet the current market conditions. So reports The M Report.

thumb up2 1426814 640The slowdown in origination volume shines a light on a need to try “innovative” approaches such as self-generated content, according to the magazine.

Podcasts, blogs and video production, to name a few examples, may be the new web banners and marketing postcards.

Read the full article from The M Report.

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