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Homebot Aims to Bolster Prequal-to-App Pull Through with Buyer Enhancements to Its Customer Engagement Platform

Homebot, a customer engagement platform that delivers financial scenarios to help homeowners build wealth, today announced major enhancements to the homebuying side of its platform. The latest release inserts lenders into the market search process by integrating prompts for buyers to obtain a prequal or preapproval, lock a rate, and inquire about down payment with a single click. And, to instill a sense of urgency, future buyers can see how their buying power has changed over time as well as which markets best match their lifestyle, price point, and buying timeline.

“The market explorer includes several natural conversation starters and instant LO contact to propel buyers toward next steps. Coupled with the enhanced personalization and lifestyle indicators that show the buyer’s goals and timeline, LOs can work smart and focus on the buyers that are ready to apply,” said Homebot CEO Ernie Graham.

“Homebot has had years of proven success in driving repeat and referral business from our borrowers,” said Wes Tool, Retail Branch Manager, Planet Home Lending. “Now, Homebot’s buyer tools give our LOs the ability to nurture new relationships earlier in the buying process. This is a powerful tool to help boost the prequal-to-app pull through rate, and to help buyers make smart buying decisions.”

Once an LO adds their database of potential clients to Homebot, buyers can search and assess markets with confidence — using investor-level tools. Homebot reveals in real-time whether an area is a buyer’s or seller’s market, sets expectations on buying timeline for each area, and tracks purchasing power based on current mortgage rates.

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