Total Expert, a Minneapolis-based fintech firm that helps banks and lenders with marketing and customer engagement, has raised $52 million in its most recent round of financing. So reports TechCrunch.
The company said the extra funding will go toward hiring more data scientists and designers to bulk up its 218-person staff, along with speeding up the rollout of new automation tools for small banks and credit unions.
“Every interaction a consumer has with a financial services brand either erodes trust or builds trust, and legacy technology makes it difficult to deliver on the expectations of the modern consumer,” said Total Expert CEO Joe Welu. “Our mission is to ensure that banks and lenders create customers for life by delivering on these expectations”